![]() They added captions and eventually started using these rage-faces (figures and faces conveying specific emotions) to create comic strips. ![]() But then, some users realised that pictures were more visible to visitors. The whole idea of the page was single-line textual jokes, that people would sometimes copy off from text messages they would hang around for thirty minutes or so, watch other people ‘like’ their posts, count the number of girls that liked their post, and so on. Given the option, I would wipe them off the face of the earth. Hamza: Personally, I think memes ruined our page. As such, sarris can be memes and memes can be sarris, but they aren’t the same thing. A meme is an idea that spreads to a point where it is readily recognised. For example: ‘George Clooney ke bhai ka kya naam hae? Nishaat Clooney’. Qasim: A sarri is something that is funny because it’s ‘unfunny’. Hence, we settled on the idea of a Facebook page instead. At first, we wanted to start a school magazine called LS-Sarri, but there were far too many inconveniences: time, printing and not to mention permissions. The idea came to us while we were in LSE. In fact, we had quite a following for it. Zain: The word ‘sarri’ means a lame joke, and when we were in Aitchison, we used to crack lame jokes all the time. How did you come up with the idea of the movement? We talked to three of the founding members, Zain, Hamza and Qasim, about TSM and the increasingly popular meme culture of Pakistan. The idea was to produce and share ‘ sarris’- extremely lame jokes - so as to “take the sarri-al culture to new heights.” In the course of this project, they have had to deal with issues from hacking to moderating often vicious online debates, and were even offered jobs. The TSM was a page started by five college students, Zain Khalid Butt, Hamza Aamir, Omar Nawaz, Bilal Afzal and Qasim Ahsan, from the Lahore School of Economics (LSE). Globally, memes have been around since the late 1990s but in Pakistan the growth of this pop culture movement has gained critical mass only in the last year. You have almost certainly seen them, from Lolcat to Aunty Acid, if you have a Facebook account.Īnd from the locally created Facebook pages, your friends have been posting, and reposting, memes from the massively popular Sarcasmistan (71,000 likes), TSM (42,000 likes) and Ziada English Na Jhar Eminem Ki Olaad (186,000 likes) and others. In popular usage, an Internet meme is a concept in the form of text, image or video that spreads, often virally, on the Internet. This is what the massive popularity of The Sarri-alist Movement (TSM) - an extremely popular Facebook page that hosts sarris, lame jokes, and memes - will convince you of. If you rolled your eyes at the above joke, it’s okay. ‘How did the cow get out of the well? Bohat mushkil se.’ Meet the brains behind The Sarrial-ist Movement - yes, the Facebook page which makes a bad day that much worse. You may roll your eyes or even feel like pulling them out of their sockets when you hear these jokes, but their lame brand of humour will certainly grab your attention.
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